The 2024 Shenzhen Toy Fair ended successfully!

Introductory

April 8-10, the 36th International Toys and Educational Products (Shenzhen) Exhibition, the 15th International Stroller and Mother and Child Products (Shenzhen) Exhibition and 2024 International Licensing and Derivatives (Shenzhen) Exhibition (collectively referred to as the "Shenzhen Toy Fair") was successfully held in Shenzhen International Convention and Exhibition Center. As the first large-scale professional toy exhibition held in mainland China this year, the Shenzhen Toy Fair is not only an important platform for manufacturers to communicate and negotiate cooperation, but also an important window to learn about industry trends, injecting new vitality into the industry's forward development.

Review

Many new products, specialized audience, good effect

Precipitated for 36 years, Shenzhen Toy Fair has long become an annual event for industry colleagues. Reviewing this year's show, we can start from three aspects: new products, audience and effect.

Shenzhen Toy Fair was held in April, which is the time for toy enterprises to launch new products in spring, and thus countless new products were presented at the fair. These included many very good products, such as Aujier's original and licensed plush toys, Chaozheng Animation's various IP-licensed theme series, Huadawei's CLAAS-licensed agricultural vehicle model series, and Sequin Unicorn's panda-themed series. But this year, the most surprising thing is that many enterprises brought "non-completed products" to the exhibition. For example, Mori Bao's mecha blocks with the theme of "Feng Shen", Zang Dao's mecha models such as "Crown Burner", "Infinite Emperor Flash" and "Taotie", Century Friendship's Chaojiao Milk Dragon block blind box and Shan Hai Jing (Classic of Mountains and Seas) licensed block mecha series, and Yuan Yuan's "Panda" series. Authorized block mecha series, round wild of the glory of the king 1:9 assembled series and other products to gray mold state display; there are also some enterprises of the summer water remote control toys, girls DIY toys, plush toys and so on are in the accessories have not yet been perfected or the copyright party has not yet passed the state of review.

Talking about the reasons for bringing these "non-completed products" to the exhibition, enterprises generally said that during the exhibition, there will be a lot of new and old customers over, and it is a good opportunity for enterprises to focus on showing new products to customers. Although some products are not mass-produced or in large quantities for the time being, at least they can let customers know that the company is always innovating and researching, and understand the direction of the company's product innovation and the next plan for pushing new products. At the same time, in the exhibition debut can also be in advance of the product publicity exposure.